SCOTLAND'S NEW FACE

Scotland's New Face are delighted to welcome our new fashion partner Boohoo.com. The lucky 2010 winner will also be the new face of Boohoo.com in an online and magazine advertising campaign across the UK!
Boohoo.com is the womens online shopping website that has it all! Everything from signature party dresses to the latest catwalk-inspired trend collections; they've got all the styles that are red hot this season. Snap up lust-have looks and stay one stiletto ahead of the style game.
Invest in stylish treats, perfect for a purse-friendly shopping splurge with many items from a fashionably affordable £6. What are you waiting for - a whole new you is just a click away...Plus our lucky 2010 new face will walk away with £1000 to spend on line! That's what we call a prize!

You can either enter online here or by coming along to one of our roadshows across Scotland. All you need to do is drop off a picture of yourself with your Name, Age and Statistics along with contact details written on the back. We will be at the following shopping centres from 2 - 3pm;

SATURDAY 8th May Glasgow – Buchanan Galleries
SATURDAY 15th May Edinburgh – Ocean Terminal
SATURDAY 22nd May Stirling – The Thistles Shopping Centre
SATURDAY 29th May Livingston – The Centre

Our scouts will be travelling about Scotland in our branded SFA Smart car - just like the car the lucky winner will receive - so look out girls and get yourselves ready!

Scotland's New Face have once again joined forces with top international hair care brand Toni & Guy who are the official hair partner to the Scottish Fashion Awards 2010.
Complemented by our official make up partner Bobbi Brown, the renowned international make up brand, the winner of Scotland's New Face will receive a make up lesson from a top Bobbi Brown make up artist plus hair care for one year at one of Toni & Guy's Scottish salons! With both brands at the top of their game, Toni & Guy the official hair care partner of London Fashion Week and Bobbi Brown the official make up partner to New York Fashion Week, it doesn't get much cooler! All right here in Scotland!

It's only our third year with this exciting model search and already it's the most high profile model event in Scotland. For that I would like to thank all our amazing sponsors and partners. With the Scottish Fashion Awards we aim to provide a platform for our incredible fashion talent and industry that we have right here in this incredible nation of ours! Despite the recession, it is our duty to promote and nurture talent and that's exactly what we aim to achieve. With Scotland's New Face, it's not just about having a pretty face anymore - we've proved that. These girls are smart, sassy and shrewd. Many studying or in further education, wanting to pursue additional careers in modelling or indeed the entertainment sector. This is the 21st century folks - a pretty face and a short skirt just won't cut it. When brands are looking to appoint a new face they want personality, charm and a unique look that captures the camera. A combination of these traits can go a long way. This is your chance to show the world just what the Scots lassies are made of! There is simply no other platform or audience like it! Go get em girls! Tessa Hartmann, founder and fashion publicist.

Discover a car that has been perfectly designed for your everyday life. A car that offers maximum comfort, agility, safety, ecology and driving fun. A pioneering vehicle concept that is one of the best with its low CO2 emission figures. It could be yours! Yes, the winner of Scotland's New Face will receive a Smart car for the year of her reign, courtesy of Smart of Glasgow. The fashion team at the SNF office can hardly contain their excitement at such a prize, sadly they are ineligible for entry! It's every fashionista's dream - stealing the space outside your favourite hotspot in town with the ultimate fashion accessory - a Smart car. If you have Smart envy or are too old to enter (sorry ladies it comes to us all), then just buy one for yourself! For more information on Smart of Glasgow call 0141 331 4600 or www.smartofglasgow.co.uk

For the first time, Scotland's New Face have joined forces with the UK's leading model agency Storm. Over the years the agency has earned a reputation as one of the most high profile agencies in the world representing international supermodels such as Cindy Crawford, Kate Moss, Alek Wek, Eva Herzigova and Jourdan. We have linked with their new faces division and Amma Amihyia (Head of New Faces) to help us scout across Scotland with the winner getting the chance to be represented by Storm! It doesn't get much better than that ladies!

You can follow nominees and roadshows with Scotland's national newspaper, The Daily Record. They will be bringing you exclusive coverage of our shortlists, fashion editorials, the countdown to the top 20 and some fabulous competitions. Plus Julie Hannah will be following the nominees with exclusive online podcasts so you don't miss a thing! For more information check out the launch feature on Saturday 1st May www.dailyrecord.co.uk